Great Yarmouth Marketing Initiative

Forging New Business Links-Meeting New Challenges

GYMI Comes of Age!

During 2011 the Great Yarmouth Marketing Initiative (GYMI) will celebrate 21 successful years of supporting local companies to market their expertise at prestige exhibition venues at home and abroad.

This not-for-profit organisation was established in 1990 as a public-private sector partnership. Under the guidance of its members GYMI has carried the name and capabilities of Great Yarmouth businesses to a wide international market place in the manufacturing, engineering and port-related service sectors. 

Recent events include the European Wind Energy Conference, Oceanology International in London, the Offshore Technology Conference in Houston, Seawork, a marine supply exhibition held in Southampton Docks and Offshore Southeast Asia (OSEA) held in Singapore.

A Changing Role for GYMI

However, just as people mature with age and face new challenges so too is  GYMI in response to major changes in the economic profile of the town and the wider economy. During 2011 GYMI's support programme is being re-focussed to an enabling role intended to assist local organisations and consortia of local companies to ‘do their own thing' in seeking new markets and exploring new opportunities for technology transfer and diversification.

The GYMI Board, comprising local authority and private sector Members, will use the organisation's resources to manage the GYMI Loan Fund, a scheme which will make loans on a rolling fund basis to suitable applicants to enable them to mount a joint exhibition presence at a wide range of industry events.

Alongside the GYMI Loan Fund individual companies can also benefit from the GYMI Participating in Promotion Programme (GYMI PIPP). Supported by Working Neighbourhoods Funding this scheme makes grant aid available to Great Yarmouth based Small to Medium Sized Enterprises (SME's) to assist them in finding new markets and entering the world of exhibition marketing...

With these two schemes GYMI sees its future role as being both inclusive  and supportive, for further details of these schemes contact:

GYMI Coordinator: 01493 335646 ext 226
email ds@great-yarmouth.gov.uk

GYMI PiPP Manager: Performance Plus 07887 902417
email: laurence@performanceplus.co.uk